THE VISION
Inspired by USA Waste & Recycling’s decades-long commitment to service, safety, and community impact, Good House Visuals developed a visual program that reflects both the scale of their operations and the people behind them. Through cinematic video and documentary-style photography, we captured fleet operations, facility processes, and team members in the field — translating everyday essential work into storytelling that feels personal, dependable, and grounded in local trust.
Inspired by USA Waste & Recycling’s decades-long commitment to service, safety, and community impact, Good House Visuals developed a visual program that reflects both the scale of their operations and the people behind them. Through cinematic video and documentary-style photography, we captured fleet operations, facility processes, and team members in the field — translating everyday essential work into storytelling that feels personal, dependable, and grounded in local trust.
The content supported a wide range of initiatives across both All American Waste and USA Waste & Recycling, including a 50th anniversary television commercial, print advertising campaigns, and ongoing social media content. Each deliverable was designed to remain cohesive across platforms while adaptable to different audiences — from municipalities and commercial partners to homeowners and prospective employees — reinforcing a consistent brand identity across multiple markets.
Good House Visuals led the project from concept through final delivery, handling creative development, production coordination, on-location filming, photography, and post-production editing. The result is a versatile and evolving visual library that celebrates the company’s history, highlights its people, and communicates the reliability and professionalism that define USA Waste & Recycling’s continued growth.
Thinking Greener With Every Generation
SCOPE
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Preproduction
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Creative Direction
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Talent Coordination
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Cinematography
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Photography
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Post Production
50th Anniversary TV Ad:
VIDEO ASSETS
Mass Mutual Billboard Ad:
We produced a range of video assets for the client, including targeted social reels, television ads, and billboard features across their two sister companies.
PHOTOGRAPHY
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CONTENT PLATFORMS
4:5 Instagram Grid
1:1 Social Carousel Ads
9:16 Social
Reel/Story
16x:9 Widescreen
(TV Ad, Youtube)
We've got every content channel covered
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BEHIND THE SCENES
We have worked with Good House on multiple projects that have included needs for drone photography/videography, short-form and long-form video production, editing, and photography. They continue to impress every single time. They are always timely, incredibly professional, and consistently exceed our expectations. There hasn’t been a single project we’ve thrown their way that they couldn’t handle with creativity and precision. Truly a top-tier partner for any media or production needs. Always a pleasure working with Good House!
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