

THE VISION
Over the past few years, Dr. Dabber has trusted us to lead multiple creative projects ranging from collaborative content with partner brands and podcasts to full-scale product launch campaigns, with a primary focus on introducing new releases in a way that feels elevated, immersive, and culturally aligned. Each project presented a unique creative challenge: harmonizing the user and product within authentic day-to-day living while still making those moments feel aspirational and cinematic. Our approach centered on transforming ordinary environments into intentional experiences — using experimental lighting, macro detail work, atmospheric slow motion, and movement-driven sequences to create engaging visuals that made everyday rituals feel refined and sensory
These productions have taken us into city environments and across New England, leveraging diverse locations to ground each product in a distinct lifestyle context rather than treating it as a standalone object. Every shoot was designed as a content ecosystem, generating adaptable assets formatted for social media and web, including vertical, square, and landscape deliverables optimized for launch teasers, paid ads, and ongoing brand storytelling. The result has been a consistent body of work that not only showcases Dr. Dabber’s innovation and design but positions each release within a lived-in, cinematic world — reinforcing brand identity while driving engagement across digital platforms.

FSOTD
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Dr. Dabber
SCOPE
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Preproduction
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Creative Direction
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Talent Coordination
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Cinematography
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Photography
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Post Production


Ghost 2 Launch Video:
VIDEO ASSETS
Social Reels:

Dr. Dabber has trusted us to lead diverse creative projects—from partner collaborations to full-scale product launches—where we introduced new releases through elevated, immersive, and culturally aligned campaigns that transformed everyday rituals into refined, cinematic sensory experiences.


PHOTOGRAPHY




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CONTENT PLATFORMS
4:5 Instagram Grid
1:1 Social Carousel Ads
9:16 Social
Reel/Story
16x:9 Widescreen
(TV Ad, Youtube)
We've got every content channel covered

BEHIND THE SCENES

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