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THE VISION
Inspired by JL Raymaakers & Sons Inc.’s reputation for craftsmanship, reliability, and long-standing community trust, over the past four years we've set out to create an ongoing visual program that reflects the people and process behind the work. Through documentary-style video and natural portrait photography, we highlighted the day-to-day reality of the jobsite — skilled trades in motion, leadership on the ground, and the pride that comes from building projects meant to last. We have also provided ongoing content for their landscaping supply business Roar Raymaakers.
Every piece of content was designed to serve a clear business purpose while remaining cohesive across platforms. Hiring videos help attract new talent by showing the culture from the inside, company spotlights communicate values and experience, professional portraits humanize the team, and progress montages provide clients with transparent project updates. Together, the visuals create a consistent and authentic narrative that speaks to prospective employees, partners, and clients alike.
Good House Visuals has supported the project as a long-term creative partner, overseeing planning, on-site production scheduling, interviews, recurring site coverage, and post-production delivery across multiple projects and seasons. The result is a growing visual library that documents not just completed builds, but the people, pride, and process that define JL Raymaakers’ work.
Building tomorrow’s infrastructure, today.
SCOPE
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Preproduction
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Creative Direction
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Cinematography
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Photography
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Post Production
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HIRING AD:
VIDEO ASSETS
SOCIAL REELS:
We’ve produced a wide range of video content including hiring and recruitment films, employee and leadership spotlights, company “about us” brand stories, and ongoing jobsite progress montages.
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PHOTOGRAPHY
portraits
site work
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CONTENT PLATFORMS
4:5 Instagram Grid
1:1 Social Carousel Ads
9:16 Social
Reel/Story
16x:9 Widescreen
(TV Ad, Youtube)
We've got every content channel covered
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BEHIND THE SCENES
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GOOD HOUSE VISUALS IS THE BEST OF THE BEST!!!!!!!
Good House Visuals is nothing short of incredible. Matt and Mike have been photographing our company’s (J.L. Raymaakers & Sons, Inc.) job sites, events, and celebrations for years, and their talent, professionalism, and creativity never cease to amaze us. Their work elevates everything they touch — from our website to our marketing materials and everything in between.
What truly sets them apart is that they don’t just “do a job” — they become part of the experience. We invite them to our company parties not only because the photos and videos are phenomenal, but because they feel like part of our team. They understand our people, our culture, and our brand in a way that only comes from years of genuine connection and passion for what they do.
Matt and Mike are consummate professionals, incredibly easy to work with, and genuinely good people. Their ability to capture authentic moments, powerful visuals, and the heart of our company is unmatched. We trust them completely — and honestly, we wouldn’t want anyone else behind the camera.
If you’re looking for a camera crew that will exceed every expectation, look no further than Good House Visuals. They are truly one of a kind.
- Amanda Gaulin, Office Manager
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